Social Media for Business and Non-Profits

red-barn-consulting

Two social media experts from Red Barn Consulting spoke to a very engaged group of local business owners in an event sponsored by the Tri-State Chamber and held in Noble’s Community Room on September 28. Cindy Donaldson, the New Hartford firm’s CEO (pictured right), and Amy Jock, brand ambassador, offered practical advice on how businesses can most effectively deploy their message on social media’s various platforms.

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There is a tendency to judge groups of people as homogeneous rather a collection of individuals.   Seniors, for example, consist of different demographics, pursue different goals, harbor different needs or concerns, and enjoy different hobbies and interests. These generalizations can extend to senior living communities that are as diverse as the people who call them home.

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