From Flymo to Smarty to Lobster Savannah

arthur_rosenblatt

Arthur Rosenblatt’s effort to build an American market for the Flymo, a British-made lawnmower that hovered rather than rolled over grass, was not successful. It did, however, land him a guest spot on the popular TV game show, “What’s My Line?” The panel rather improbably guessed that he was the ad man behind the Flymo.

But, after 20 years in the corporate world, Mr. Rosenblatt was ready to make a change, using his facility with words to write books rather than ad copy, specifically children’s books. A friend who edited children’s literature at Little Brown told him to submit an outline and 30 pages. The editor liked the story, but wanted a re-write. After five re-writes, Smarty, about a clever, but socially-awkward 7th grader who runs for president against the most popular boy in the class, was published and Arthur Rosenblatt, children’s book author, was launched. More than half a dozen books followed with characters as varied as a crime-fighting rodent called Danger Mouse and a not very successful football team, the Huddlers, as well as books for the Care Bears, Strawberry Shortcake and Cabbage Patch franchises.

A lover of theater, he wrote study guides for King Lear and Richard III. His one-act play, “Please Hang Up,” continues to be produced. He said he recently received a royalty check for $8.32.

Mr. Rosenblatt also loves good food. He particularly remembers Lobster Savannah at the venerable and much missed Locke-Ober in Boston, which he enjoyed many years ago, as the best meal he’s ever had. An avid home cook, it was only natural that he would become a food writer. Yet another editor friend paved the way and he was soon writing for Food & Wine and doing features and restaurant reviews for the Albany Times Herald, the Hartford Advocate and other publications, and branching out to radio, doing a weekly half-hour, “Cooking With Arthur” at the station at UConn Torrington’s branch and “The Gadabout Gourmet” on NPR-affiliated WHDD.

A Norfolk resident until moving to Noble two and a half years ago, Mr. Rosenblatt served his town as First Selectman. The restoration of the town center was a primary focus, which anyone who has driven through town or attended a performance at Infinity Hall would count as a major success. He also greatly enjoyed being a narrator at concerts at the Norfolk Chamber Music Festival.

By any measure, Arthur Rosenblatt is a Renaissance Man, and just one of the fascinating people who call Noble Horizons home.

Go back

Recent Blog Posts View All

Linda Orlowski, LSMW, Joins Noble Horizons as Director of Social Work

On April 3, Linda Orlowski, LMSW was welcomed as Noble Horizons' Director of Social Work. Linda not only has vast experience in the field, but her father was a partner in Hartford County’s first purpose-built long-term nursing care community which opened in 1955.

Read more …

Making the Rounds with Diesel

Amelia Smith, a Hotchkiss senior from Millerton, NY is a dog trainer who has shown and won awards at the Westminster Kennel Club Dog Show in addition to being a certified pet therapist and pet therapy trainer.  

Read more …

North Korea: What's Next

Life in North Korea is, in a word, horrific. Kim Jong Un, the third in a line of absolute dictators, controls every aspect of life. Two experts on North Korea, Melanie Kirkpatrick, former opinion editor at the Wall Street Journal, and her husband, Jack David, Deputy Assistant Secretary of Defense in the George W. Bush administration, both now affiliated with the Hudson Institute, spoke about the secretive country at Noble Horizons on March 24.

Read more …

Gifts of Art to Noble Residents

For many years, children in Salisbury Central School’s pre-kindergarten have created special art projects for Noble Horizons residents. The children’s joy in giving is surpassed only by the joy of Noble residents receiving their colorful treasures.

Read more …